Plus, Motto Mortgage’s corporate headquarters based in Denver was once again named a Scotsman Guide Top Workplace for 2025 in its annual award program.
DENVER, Feb. 20, 2025 /PRNewswire/ — Launched in 2016, Motto® Mortgage is the first and only national mortgage brokerage franchise brand in the U.S. with over 220 offices open across more than 40 states. Today, the company is proud to announce its sixth consecutive* appointment to Entrepreneur’s 2025 Franchise 500® list1, once again ranking first in the Miscellaneous Financial Services category.
The Motto Mortgage brand has helped fill a gap in the industry with its unique business model that empowers loan originators to take control of their careers, expands potential revenue streams for real estate brokerages and teams, and offers a simplified path to franchise ownership via its Mortgage Brokerage-in-a-BoxSM solution. In 2024, Motto’s inaugural group of franchise owners were up for contract renewal leading to seven veteran offices opting to renew their franchise agreements.
“The decision to join the Motto network has been life-changing and has allowed our business to excel in ways we never imagined. The comprehensive support Motto Headquarters provides its franchisees across day-to-day operations, technology, compliance, education, lender relationships, and organizational structure has been foundational to our ability to serve our clients effectively,” said Dustin Oldfather, founder of Motto Mortgage Prosperity and The Oldfather Group of Compass Real Estate. “We are incredibly thankful for the opportunity to be a part of a visionary brand that’s redefining the mortgage brokerage landscape and we highly recommend Motto’s business model to anyone looking to expand their service offerings.”
Motto franchise owners and loan originators are provided comprehensive support and ongoing education, an ecosystem of technology tools that create a smoother loan and customer experience, guidance on compliance, recruiting assistance, and connections with a variety of wholesale lenders with loan options that cater to various homebuyer needs.
“My favorite part of owning a Motto Mortgage franchise is all the internal help that you get from Motto Headquarters,” said Allison Rizzo, Broker Owner of Motto Mortgage Success. “We have access to the Help Desk, wemlo for our loan origination system, and MottoRep for reputation management – all of these opportunities and tools that our loan originators have readily at their disposal really make it a seamless process and is far less expensive than doing it on our own.”
This isn’t the first time Motto Mortgage has been recognized as a top franchise to own. Most recently the brand was featured on Entrepreneur’s 2024 Fastest-Growing Franchises2 list and 2024 Top Franchises for Less Than $100K3 list. Prior to that, the company was also named a 2022 Top Recession-Proof Franchise4, a 2022 Top 100 Most Innovative Franchise5, and a Top 25 Franchise for Black Entrepreneurs6 by Franchise Business Review.
While Motto Mortgage continues to make waves across the industry, its corporate headquarters in Denver also recently made news when it was appointed to Scotsman Guide’s 2025 Top Workplaces7 list for the second consecutive year. The company was recognized for its commitment to culture, collaboration, career growth, competitive compensation and benefits, giving back to those in need through its Mission Against Hunger program, and its dedication to providing top-tier customer service for its franchisees. Motto is always on the hunt for talented, driven individuals to join its team. To explore open career opportunities, visit CareersWithMotto.com.
Each Motto Mortgage franchise is independently owned, operated, and licensed.
About Motto Mortgage
The Motto Mortgage network is breaking the mold by giving the power of choice back to consumers with less jargon, more transparency, and even more options to choose from as they shop for the right home loan. With over 220 offices open across more than 40 states, Motto Franchising, LLC’s unique national franchise mortgage brokerage model is the first of its kind in the United States. Created to disrupt the mortgage industry, the Motto Mortgage network connects loan originators and real estate agents to provide a seamless, personalized experience and one-stop shopping for consumers. Motto Mortgage is the second member of the RE/MAX Holdings, Inc. family of brands. Each Motto Mortgage office is independently owned, operated, and licensed. To learn more about Motto Mortgage, or for license information for a Motto Mortgage office, email newsroom@mottomortgage.com, or visit www.mottomortgage.com/offices.
1Motto Mortgage was ranked 494 in the 2025 Entrepreneur magazine Franchise 500® and was named first in Entrepreneur’s category for Miscellaneous Financial Services. Both the overall and category ranking are based on an analysis of over 150 data points in the areas of costs and fees, support, size and growth, and brand strength, from franchise disclosure and related documents of 1,366 participating franchise systems across the United States and Canada.
2Motto Mortgage was named an Entrepreneur Magazine 2024 Fastest-Growing Franchise US and Canada based on the net number of franchise and company-owned units added in the United States and in Canada between July 2022 to July 2023 according to Entrepreneur magazine’s review of unit lists and Franchise Disclosure Documents of 1389 participating franchises across all industries.
3Motto Mortgage was named an Entrepreneur Magazine 2024 Top Franchises for Less than $100,000 but more than $50,000 based on the company’s initial investment range and Entrepreneur magazine’s analysis of more than 150 data points, including costs, fees, size, growth, franchisee support, stability, and brand and financial strength, from franchise disclosure and related documents dated July 2022 to July 2023.
4Rankings based on survey results collected by Franchise Business Review (“FBR”) in 2021 of 30,000 participating franchise owners across more than 300 participating brands (as to their experience and satisfaction with areas of their franchise system including training and support, systems and operations, executive leadership, core values, franchisee community, and financial opportunity) as well as analysis by FBR of key factors designed to help gauge how recession-resistant a business is likely to be including strength of proof of concept; whether the product or service offered was a “need to have” vs. a “nice to have”; strength of the market sector; pricing; initial investment and development time; evidence of past performance during a recession; unit level economics; financial strength of parent company; and a review of franchise disclosure documents in the areas of management experience; turnover; current and prior financial health; and franchisee litigation. FBR emphasized that no business is completely recession-proof, but FBR nonetheless had a strong feeling that ranked franchises represent some of the best potential business investments for investors over the next few years. Motto franchise owner participation rate was approximately 50% and all Motto franchise owners open for at least 30 days and in good standing were included in the survey.
5Rankings based on survey results collected by Franchise Business Review in 2021 of more than 30,000 participating franchise owners across more than 300 participating brands as to their experience and satisfaction with areas of their franchise system including brand’s level of innovation and creativity, the level of trust they have in their franchisor, and the overall business opportunity with the franchise. Motto franchise owner participation rate was approximately 50% and all Motto franchise owners open for at least 30 days and in good standing were included in the survey.
6Rankings based on survey results collected by Franchise Business Review in 2021 of 30,000 participating franchise owners across nearly 350 participating brands (about 4% of which were black-owned) as to their experience and satisfaction with areas of their franchise system including training and support, systems and operations, executive leadership, core values, franchisee community, financial opportunity, high satisfaction scores among black franchise owners, overall diversity of brands based on the total number and percentage of black owners, and a review by Franchise Business Review of Franchise Disclosure Documents for each participating brand in the areas of management experience, financial history and strength, litigation, and turnover rate. Motto franchise owner participation rate was approximately 50%, 7.5% of Motto participating franchise owners self-identified as “African American” and all Motto franchise owners open for at least 30 days and in good standing were included in the survey.
7Motto Franchising, LLC dba Motto Mortgage was named a 2025 Top Workplace by Scotsman Guide based on its analysis of submissions of eligible participating businesses. Eligible businesses were required to be U.S. based businesses in or servicing the mortgage industry with 10 or more employees that had been in operations for at least 1 year. Scotsman’s analysis focused on what made eligible participating businesses unique, the perks they offered to employees, and the ways they accomplished the company’s mission while helping their employees advance their careers. View award details on Scotsman Guide’s website here.
Each office in the Motto Mortgage network is independently owned, operated, and licensed. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a Motto Mortgage franchise. It is for informational purposes only. We will not offer you a franchise in states or other jurisdictions where registration is required unless and until we have complied with applicable pre-sale registration requirements in your state (or have been exempted therefrom) and a Franchise Disclosure Document has been delivered to you before the sale in compliance with applicable law. New York residents: This advertisement is not an offering. An offering can be made by prospectus only. Minnesota Reg. No. F-8089. Motto Franchising, LLC, 5075 South Syracuse St #1200, Denver, CO 80237, 1.866.668.8649. © 2025 Motto Franchising, LLC.
*For more information about prior year awards visit www.mottomortgage.com/awards-disclaimers.
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SOURCE Motto Mortgage
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