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Should You Buy Joby Aviation While It's Below $7.50?

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Flying taxis could revolutionize transportation, and the upside potential is massive. According to Morgan Stanley, the market value of urban air mobility could be $1 trillion by 2040 and up to $9 trillion by 2050. Last month, the Federal Aviation Administration (FAA) announced new regulations for flying taxis, outlining the operational framework and marking a significant milestone in making these vehicles a reality.

While the industry is still in its early stages, Joby Aviation (NYSE: JOBY) is one of the top companies making significant strides. Supported by financial backing from Toyota Motor, Joby is advancing rapidly in developing and manufacturing this transformative technology.

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With Joby Aviation trading under $7.50 per share, investors may wonder if now is the right time to enter this budding market. Let’s explore the business, industry dynamics, and expectations for the next few years.

Joby Aviation has been developing electric vertical takeoff and landing (eVTOL) aircraft for over a decade and a half. eVTOL are flying vehicles that take off, land, and hover vertically, using electric motors powered by modern battery technology. This mode of transportation is like a helicopter, except the electric motors allow for quieter operation while limiting pollution from emissions.

What makes eVTOLs appealing is their ability to operate in small spaces. The technology can potentially change urban transportation as we know it, replacing gridlock land-based traffic. It can also transport lifesaving medical supplies or other packages quickly and efficiently.

Over the past several years, Joby has made significant progress with its vehicles, completing over 1,000 test flights and well on its way to earning airworthiness certification from the Federal Aviation Administration (FAA).

Today, one of Joby’s top competitors is Archer Aviation, but the two companies take distinctly different approaches to their business. For example, Joby is a vertically integrated company that develops and manufactures components and systems in-house, whereas Archer relies on legacy aerospace suppliers.

By developing its components in-house, Joby could develop a higher-performing eVTOL that can reach higher and have a more extended range, but it is at the expense of higher costs. In contrast, Archer’s approach is less capital intensive, allowing it to run a leaner business and potentially get to market sooner.

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