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Kohl’s 2024 Net Sales Drop as Company Positions for Growth

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By Daniella Parra

Kohl’s Corporation (NYSE: KSS) said net sales fell 9.4% and 7.2% for both fourth-quarter and fiscal year 2024.

The company’s diluted EPS for the fourth quarter was $0.43 ($0.95 adjusted), while full-year diluted EPS was $0.98 ($1.50 adjusted).

Operating income fell to $126 million in Q4 compared to $299 million in the prior year, and decreased $433 million for the full year, they said in a statement.

“We have identified key areas of focus and are taking action in 2025 to reposition Kohl’s for future success,” Ashley Buchanan, Kohl’s CEO said. “Our customers expect great product, great value, and a great experience from Kohl’s. I am confident that the areas we identified will deliver on what customers want and expect from Kohl’s.”

Looking ahead to fiscal year 2025, Kohl’s  said they expect net sales to decline by 5% to 7%, with diluted EPS ranging from $0.10 to $0.60.

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