Fluent Cargo, a provider of ocean and air freight rate solutions, has partnered with market intelligence firm Xeneta to enhance market intelligence for freight routing and pricing decisions.
The firms will jointly work to provide comprehensive market intelligence and routing capabilities to users, empowering them to make more informed and efficient decisions in an increasingly complex market.
Fluent Cargo, Xeneta’s first partner in Australia and New Zealand, will enable Xeneta to expand access to market data to companies that may not have subscribed directly.
The partnership between Fluent Cargo and Xeneta comes at a critical time as the freight industry seeks stability after four years of market fluctuations.
Xeneta chief revenue officer George Thomas said: “By partnering with Fluent Cargo, we’re significantly enhancing our brand awareness and introducing our best-in-class market data to a broader audience, empowering more businesses to make smarter, market-informed decisions.
“We see this partnership opening doors for innovative solutions like indexing and paving the way for transformative tools that will continue to gain traction across the industry.”
Fluent Cargo’s platform is designed to allow shippers to input an airport, seaport, city, or country and gain access to a range of route options and carriers.
Xeneta’s freight rate benchmarking and market analytics platform offers the world’s “largest” dataset of real-time and on-demand ocean and air freight rates.
The integration of Xeneta’s market data with Fluent Cargo’s routing solutions will offer businesses a comprehensive view of their shipping operations.
This includes competitive rate benchmarking and analytics, alongside actionable visibility, which is essential for the efficient planning and execution of freight strategies.
In addition to facilitating smarter decision-making, the partnership will introduce transformative tools such as derivatives and support innovative procurement strategies.
Fluent Cargo CEO Archival Garcia said: “This partnership with Xeneta marks another exciting step forward in our mission to simplify cargo transportation for shippers and logistics service providers worldwide.
“The Xeneta partnership provides us with valuable market pricing information, that combined with our schedules and routing, will quickly provide our user base with the best option available based on speed, cost and emissions.
“This collaboration will help our vision to provide our customers with valuable information for all things cargo to allow them to plan and manage shipments more efficiently.”
